First Black-Owned Free Streaming Channel Coming to Vizio Smartcast

Polaris, the 100% Black-owned television, digital and social media platform, announces the launch of its first free ad-supported streaming TV channel (FAST), to debut on Vizo’s SmartCast platform. Created by digital media pioneer and legendary journalist, Rahman J. Dukes, Polaris exists to uncover and share stories created by Black, Indigenous, and People of Color (BIPOC) and authentically share Hip-Hop and Black culture with the world. With guidance from the Polaris board, iconic media personality Sway Calloway (MTV) and music historian Shaheem Reid, Polaris delivers a superior viewing experience through authentic, meaningful content that channels the spirit of African culture and music.

Polaris will officially debut in October exclusively to Vizio SmartCast users on WatchFree+, Vizio’s free streaming service.

“Working with Polaris, we are bringing to market a channel that celebrates Black culture and delivers unique entertainment experiences to SmartCast users,” said VP of Engagement at Vizio Steve DeMain. “We are excited to partner with these legendary creators to deliver a channel exclusive to SmartCast audiences.”

“Partnering with Vizio to launch Polaris is a historical step in getting the stories of Black and BIPOC storytellers out there in an authentic way, something we’ve prided ourselves in for the past two decades,” said Rahman J. Dukes, Principal Chairman and Founder of Polaris. “Polaris aims to be a beacon of inspiration for the culture, and Vizio will allow our curated content to truly be that beacon and help us deliver authentic programming to millions of households.”